Getting back to the 'Lack of Hype' topic:
Actually, just before I do, I suppose I should introduce myself!
Hello all, Martin from Little Soldiers in Australia here - I'm the boss of the new Aussie distributor for ACTA: Star Fleet.
Speaking purely from professional experience, easily the biggest hassle when it comes to 'hyping' a new miniatures game (and for most gamers, remember, this is a
new game,) is a lack of miniatures!
Pretty pictures in magazines or online might be enough to get gamers drooling, but nothing - and I repeat that word -
nothing beats placing shiny, new minis on a tabletop, and basking in the "Oooohs" and "Ahhhhs" of a bunch of gamers who've just discovered their new, must-have-or-will-die, obsession.
I'm inclined to suspect we will see the hype rack up as soon as a healthy number of images of painted minis hit people's monitors and devices, but it is demo games in stores and at clubs that make the sales.
Want proof? I picked up the local distributorship for another range of resin miniatures recently, and told retailers, promised discounts and deals, fanfares on my website, and sat back to await the masses of orders sure to roll in.
A few weeks later - not a thing. Not
one order.
Then, a bunch of chaps who had a passion for this range of minis and the associated rules, volunteered to run a
single demo night at a single store - next thing I know, that store is sending me a $1000 order, begging for the stock.
Unsurprisingly, I am now a True Believer in the power of the demo game, and that will be my primary weapon in the fight to make ACTA: Star Fleet the must-have system here in Oz for 2012.
In short - when miniatures hit the tables, wallets hit the sales counters.