I suggest you read this
https://ntrs.nasa.gov/api/citations/20210019591/downloads/ICES-2021-142.pdf because apparently there’s been more research than you think and the current belief is neither the moons or mars gravity is enough for safe long term human survival.
In the opening paragraph the article states "The review concludes, “It can be anticipated that partial gravity environments as present on the Moon or on Mars are not sufficient to preserve all physiological systems to a 1 g standard if not addressed through adequate countermeasures.”1 Adequate countermeasures appear to be unavailable."
It's using Earth's 1G environment as the standard, which like a lot of our other standards, makes sense as we started from here and we need a starting point for reference.
However, and this is a big thing here, IF colonies were to be built on Mars and Luna, there is nothing in the article that says people can't survive there in the long term - just that they will have difficulties adapting to Earth's 1G standard. More than one sci-fi book has postulated people adapting to life in lower gravity and NOT stepping foot on Earth. So if we go with that idea, then you'll have people adapted to living at the bottom of the gravity well (or "heavy" Earthers), and then those who are adapted to living in lower-G environments. How the body will adapt to all this is up for debate as we have no hard data to go by. Without genetic engineering interference it would be many generations before we'd see adaptive changes taking place.
In the section about rotating (aka hamster cages) as a way go generate spin, it speaks to 4RPM to generate 1G with a 56m radius. The entire section is focused on 1G - but doesn't go anywhere near scaling it down, to say .7G, or even up to say 1.1G. The spinning effect does affect some people, and some more than others. But we do know there are those who can easily adapt to it, as seen by how some people apparently have few ill effects from it.
The last sentence of their conclusion one can infer that they haven't as yet thought anything up. Doesn't mean we couldn't adapt other tech we already have today to help with such a thing. Bottom line is we have very little data upon which to work with - the number of people who have spent time in space is so very small - and these people are not truly representative of the "average" person since they are astronauts. These are the best of the best to get to that place.
It could be that permanent Mars and Luna colonies will spark a fork in the human race whereby low-gravity people will adapt and heavy Earthers will visit, but will not stay. The article is interesting, but leaves as many questions unanswered and unasked. The focus on 1G is a bit unrealistic in my mind when talking about colonization of space and other planets. I think much more research (and long-term studies) is necessary for us to have actual data to draw upon rather than tiny datasets, theories and inferences.
Thanks for the link!