Hmmm... not to be a party pooper or anything Matt, but as it stands the price for BF Evo minis is already on just about the very upper edge of what Im willing to spend on minis and I know ALOT of people who simply wont get into the game due to the price of the minis. Expecting people to pay even more just because something has a card and a nice base is slightly wishful thinking....
If the model is truly awsome then it MIGHT be worth 30 quid but if these prices keep going the way they're heading it's getting dangerously close to the territory a certain other large games company who I wont mention (but they make games. In a workshop...) tread in terms of pricing and alot of people specifically prefer other miniaure games over them due to the price.....
Speaking for myself, I love BF Evo, both rules and minis and have bought a few so far. If they had been SLIGHTLY cheapear even to the tune of 3 or 4 quid a box I would have bought LOADS more (I will I dont doubt buy more in time anyway but as it stands I'm fairly certain the high price point is the single biggest off putting factor for many many people).
As a specific example, I know at least 3 or 4 people at my local club alone who would probaly jump on the game like a shot and like the minis, theyre just not prepared to pay that much for them!