We are currently looking at building our own printing facility within the next few months. If that works (and I will know within the next couple of weeks whether it is a serious goer), then the effect will be huge on the company. We will no longer be tied to the arcane price calculations regular printers use that lead you by the nose to certain page counts (such as where a 152 page book costs more than a 160 pager - a minor example, the swings can be huge).
It will also allow us to produce larger books while still hitting the same price points we do now, simply because we are cutting the printing house out of the loop. We will also be able to invest in very large (400+ pages) books without having to worry about selling 3,000+ in the first month to reclaim costs, as the majority of the investment in each book swings away from printing to content. That becomes a very interesting dynamic.
In short, we all play the hand we are dealt and, with traditional publishing methods and the current market, this is where we are at. With our own printing facility, we get to reshuffle the deck and palm a few kings. 2007 is going to be a very interesting year. . .