Depends on how many of those people are us.They're already at almost 1,200 registered interest, so it is beginning to look like it might turn out to be a smart move to expand interest in the game.
But it was never a bad idea to license the game out, though I don't personally like how all the other game systems set in Charted Space are just called "Traveller". But that's not related to whether it will do well or not.
Mongoose isn't going to lose money on a deal like this.