Hey all, registered just to throw in my two cents.
For starters, let me say that my investment in BF:Evo doesn't extend very far - all I own is the rulebook. I've kept tabs on BFE and its products, but I had a couple issues with the game so when it came down to dollars, there always was something more important on the shelves.
That said, I can see quite a bit of potential in BFE, particularly in its near-modern feel and solid core rules. So, here's a couple scenarios I can see for the future of the game, the first one being more of my own personal pipedream and the second a more realistic option. So, here we go:
1. The way I would have done it (Option 3, now)
I think that BFE's key strengths are tied to two things: the core rules look really solid, and the near-modern setting which hasn't really been done extensively before in a cohesive "whole game system" way and gives a wider choice for miniatures gamers than "fantasy or sci-fi?".
However, regarding the setting, I feel that tying the game so directly into the real world (nations, equipment, etc) weakened the game in a couple ways. First, it required tying a unit's performance on the tabletop to the capabilities of real-world soldiers & equipment (at least a little), and (IMO) made balancing the game out a much more complicated undertaking. For me, tanks in the game are a good example - tanks are big, expensive (points-wise) and very difficult (if not impossible for some units) to take out. It seemed that in a small-to-medium sized game, each side would have some infantry and one tank, and the one to lose their tank first was in real trouble.
Second, it greatly restricted the options in writing the background, again because you were required to stick to some semblance of the real world. Add in the fact that you want to avoid stepping on anybody's toes and writing really interesting background becomes much more difficult.
So, here's the way I would do it, ignoring any real-world concern like production difficulties, financing, etc:
-Redevelop the background of the game to be based on a fictional, but modern-styled, background world. Similar technology level, but it allows you to create out of the blue, and not be restricted by who'd-really-be-bombing-who and this-equipment-can't-actually-do-that. I myself don't much care if I'm playing "US Marines" instead of "Rysland Commonwealth Marines" or something, as long as they look cool and have an interesting backstory behind why they're doing what they're doing.
-Switch to a 1:72 scale. Combined with the above change, it means that Mongoose has something unique to offer miniature buyers (because their models don't need to look like the same ones in Dragon Armour's catalog) but it leaves the door open for people looking for alternate options.
-Continue the prepaints. The time investment in assembly and painting is one of the biggest barriers to new players in the industry. While other companies may have set the quality bar higher (Rackham with AT-43 comes to mind) Mongoose's existing standards, with a few exceptions, are quite acceptable. I understand that this ship has sailed, but if it hadn't...
-Improve the release schedule. We don't need a giant pile of flashy new toys every month, but when factions don't have critical equipment months after release (MEA tanks, anyone?) it really lowers the quality of the game.
Alright, enough with my wishful thinking. Here's the hardball:
2. Continue supporting the game in its current form (Option 2)
I'll be blunt - Mongoose as a company has a pretty poor reputation for supporting its products. Unfortunatly, the ADD-style pattern of big announcements and poor returns means that many gamers are reluctant to invest in a miniatures game from Mongoose because they can't be sure that it won't slowly choke and be replaced by the Next Big Thing.
That's certainly not to say that Mongoose produces bad games - many of their products (including BF:Evo) show a lot of interesting ideas and promise. What I feel really needs to be corrected is the follow-thru and support.
So, from my perspective, the right thing to do is to begin to break this pattern - by continuing to support the game in its current form, with new models, rules expansions, etc. Retain the same scale, because you've already sold people on the preexisting models and your customers deserve better than to have their loyalty rewarded with invalidating everything they've bought. The issues with the game I outlined above wil just have to be dealt with - too late to change things that big now. It may not be perfect, but BF:Evo has some real potential at its core.
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So, there you go. Too bad about the Ubisoft deal, it could have taken the game in an interesting new direction.
Whatever path Mongoose goes with, I'll keep watching - I think BFE could grow into a great game, given the chance. To be honest, every option presented in the poll has merit, as long as Mongoose does something to keep the game alive and reward those who have put their time, effort and money into this game.
Here's hoping.