Hmmm. Hmmm.
To say that there's a shift going on is correct; however, I do not agree that it is a long-term or permanent shift. I think it's more akin to a temporary cultural phenomenon...or a "blip."
People have ALWAYS been lazy...that's our nature. Technology has allowed that inherent laziness to really rear its ugly head in recent years. "Instant gratification" seems to be the expectation now, but there are all kinds of signs that people are actually becoming bored with having things simply handed to them.
Companies exist to make money, and in order to do that they have to give consumers what they want. That often means that companies must chase "fads." The really astute companies look in the longer term, and don't spend huge amounts of capital for short-term returns: they recognize that consumers are pretty fickle. The Atkins Diet is a perfect example: many companies jumped on the low-carb bandwagon, but Atkins is pretty much dead as fried chicken now, and those companies that put too much effort (and treasure) into chasing the low-carb fad are now posting losses and yet again revising their product lines.
I've said it before ad nauseum, and I'll say it again: the pre-paint idea is a fad. Personally, I've been wargaming for 30+ years now, and many of the other long-term posters on this forum have even more time in the hobby! What has kept us around for so long?
It's the HOBBY part of this thing called wargaming. It's the idea of doing something unique, creating something that is yours and yours alone. We're not all Master painters. But there is still some satisfaction when you put an army on the table that you had to build and paint. Even if it looks like sh*t compared to your opponent, Mr. Pretty Boy. I don't know about everybody else, but when I run into one of those smug, "I can paint like God" crowd, that just makes me that more determined to knock their d*ck in the dirt.
If we descend to pre-paints, then why not go one step farther and just play chess? White pieces. Black pieces. That's all. Nobody has to paint or assemble squat, and we're all equal. And I'm NOT knocking chess: I'm actually in awe of people that can play it.
The most gratifying example I've had of late that shows that ideas are changing was when I took several members of my Wargames Club to the FLGS. These are 15-16-17 year old boys. Not ONE of them even looked at any of the pre-paints from various companies. They wanted FoW, they wanted to build and paint, and they are still worrying the sh*t out of me for tips, techniques, etc. One even had balls enough to ask to borrow my Iwata airbrush!!!! :shock: After the beating, he learned an important life lesson: some questions you just don't ask. :lol:
I will reluctantly admit that pre-paints will be around for a while. I DO NOT believe that they are the "future" however. I really think it's incumbent upon ALL of us who have been with the hobby for a while to show to the new persons...or maybe even to the not-so-new persons...that there is a lot more to this hobby than simply playing games. We need to mentor, encourage, and even prod. We need to say: "It's ok that you don't instantly have the 'Mega-Army-of-Doom!' Most of the fun is getting there!"
Game companies can help, by tailoring scenarios and army lists to "starter" players rather than posting army lists of point sizes that look incredibly intimidating. That means downsizing. *gasp*
SST scenarios should start at the SQUAD level. Product releases should mirror these "starter" scenarios. A squad isn't that intimidating to assemble or paint.
In marketing parlance, that's known as "setting the hook." If you make the game/hobby enjoyable for new players, then you've got a customer base to draw from for more and more product! Simple.
MORE FLUFF!!! Oh wait. That's for another thread.
Regards.