How to make Traveller more popular with TTRPG players

I think all debates regarding GNS theory are pretty boring, personally. Sometimes they are useful labels for identifying styles of play, but when people start claiming that game X CAN’T be about storytelling, it is time to switch off. All RPGs can be whatever you make of them.
I'm over here wondering how GNS theory is going to help with getting more people exposed to Traveller and interested in playing the game.
 
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