Core Rule Book PDF cost

Question for anyone who can help or Matt if not.

Finally getting around to buying the PDF of the new Traveller core book, yes I know it's been out a while, I'm busy, it happens :)

Anyway trying to find out what is going on, I paid the beta thing to get involved and have the credit with Drivethru, however, the PDF is listed as $49.99, or $29.99 with my credit, the printed hardback direct from Mongoose is is £30 ($42). Why is the PDF more expensive that the high quality printed book? ? ?

With my discount the PDF works out at more than £20, something seems a bit wrong somewhere, are these prices correct ?
 
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