When I deal with players who don't have any experience with Traveller, they naturally don't care about that because they don't have any pre-existing thoughts about the game.This is all based on personal anecdotes though. I don’t see many new players, myself, in the interactions I’ve had with them, that are actually that fussed. Moreover, the game system already does support multiple settings so all of this seems like a moot point to me.
When you deal with players who do have a background with Traveller, which you often do when discussing sci fi games online, then you have to deal with this. When folks ask what game to play for a given type of sci fi, there are frequently people discounting Traveller because of this associating with Charted Space and its specific tropes.
We know you can play a wide range of sci fi with Traveller. But that's not how most sci fi games work. They are "Setting: The RPG". They are about a specific IP, the idea that you aren't playing the game in a specific IP is actually kind of unusual in sci fi. And Charted Space has a long history of being heavily marketed as if it was Traveller.
Gurps Traveller, T20, Hero Traveller, this new Traveller 5e are all "Charted Space in some other game system". So, of course people think that the distinguishing feature of Traveller is Charted Space.
I, personally, think that it is beneficial for Traveller rules to cover a lot more material than just what works for the Charted Space setting. That's what I advocate for. I don't want the published rules to be limited to things that work in Charted Space and I don't want Charted Space warped into incoherence by becoming a grab bag of anything there are rules for.
BUT
None of that has anything to do with marketing to new people. Sci fi games are already dramatically less popular than fantasy games. And the great majority of them are IP centric. The only way you are going to get more people to play the game is running the game for them. At conventions, in person, online, wherever.
There's no secret product change that will bring in new players. Charted Space will bring in some players and scare off other players. Nothing you can do about that. But, ultimately, players want games they can find other players for. So they have to be shown that there are other players. And that means the existing players need to run games for new players. Because there's a limit to what a few employees of a small company can actually do.
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