{drama}
1/72 will kill the game!
{/drama}
Seriously, using the idea of "do this, there's plenty of stuff available already!" is not a recipe for success. Remember the reason Mongoose opted not to produce minis for VAS was two-fold: a) they didn't expect it to take of the way it did, and b) there were already plenty of options available, and they felt it would not be smart business-wise to compete in that market.
Now Mongoose has an advantage with BF:Evo over any other company right now: Nobody makes a significant amount of post-modern models. Shoot, you could argue that nobody makes
any. Sure, a couple of companies make tanks and infantry, but think about how many companies make troops with Land Warrior Equipment. Or Shadows? Just imagine when Mongoose starts putting out things like the Expeditionary Fighting Vehicle! Even current-day stuff is hard to find in 1/72 beyond the Abrams, Challenger, and HMMWV, and generic NATO troops. Try looking for a LAV-AD, Osprey, or Tunguska and you'll see what I mean. Heroic 28mm? Fahgettaboutit!
This could lead to an argument either way. Some might say the advantage to switching to 1/72 or heroic 28mm is that it will be compatible with other stuff, meaning collectors, players of other games, and model-builders will be interested in anything Mongoose makes that isn't available elsewhere. I look at it from a business perspective: If that's true, not only do you risk the possibility of people going elsewhere for primary units like, but your hinging the success of your line on specialty units. If you want to succeed, you need your bread-and-butter units to thrive.
Sticking with the current scale makes sense. Yes, it's somewhat unique, but a good release schedule will offset concerns that "there's nothing to play with." Current players will feel their investment was validated (well, most will; a few prepaint fans will be upset regardless), so you're bread-and-butter units are still viable without a complete overhaul. In other words, Mongoose doesn't have to start from scratch.
As for personal preference, I love the current "true 28mm scale" because I like troops with realistic proportions, and 1/72 still feels just a little too small for me.
