BP said:
FreeTrav said:
I find that for body text, it's generally easier to read a serif font than a sans-serif. That's why I went with Times New Roman for the body text of Freelance Traveller, while sticking with Optima/ZapfHumanist for titles. I am, however, thinking of looking at switching to Palatino, which is also a Hermann Zapf creation, for the body text.
Appreciate the work and generosity you put into Freelance Traveller, but, please,
please do!
Zapf's creations are renown - you generally can't go wrong with using such. However, Zapf designed Palatino for more of a headline/display look - you might want to check out Aldus. It is more of a 'book' design, i.e. made for body text, being lighter and more free flowing.
Another good compromise - for screen and print - is to use a
humanist sans serif typeface. Some personal favorites are Frutiger (light, condensed) and Gisha. The later can be found free from MS downloads - MS Segoe, btw, is a lot (too much legally, perhaps) like Frutiger, but is optimized for display.
Actually, Optima is one such face already. The problem with most sans-serif fonts - and this has been tested by people who know a hell of a lot more about the subject than I do - is that the lack of serifs actually makes it harder to recognize some of the letterforms and words when set in body text. Additionally, many sans-serif faces tend to make the default word space a little too narrow for comfortable reading in body text - but a wider word space looks poor in headings.
(I should note that I'm actually using Zapf Humanist rather than Optima; Optima was designed as a 'hot lead' type, and when digital typography became widespread, Hermann Zapf said, point blank, that Optima-as-designed wasn't a good digital typography face, and redid it as a digital face.)
As far as the legalities of Segoe... Copyright on fonts and font files is a somewhat fuzzy issue. Apparently, it's not possible to copyright or trademark the actual letter form, but the name can be trademarked, and the code that makes up the font files can be copyrighted.
(To me, "Aldus" is a now-defunct company whose assets have been borged by Adobe. For the font, were you perhaps thinking of "Aldine"?)
My reason for switching from Times to Palatino is because Times is a heavier font, and makes large blocks of text look too dark. It's OK when there's more to break up the text, but Freelance Traveller's articles tend not to have appropriate additional material. Palatino is not as dark for a given font weight, and if I could find a serif font that is both light enough for print and clear enough for the low resolution of computer displays, I'd jump on it - but the only really good computer-display serif font I've encountered so far - Georgia - is even darker than Times when in print. If I have to choose, I'll end up optimizing font choices for the PDF for print, and twiddling the style sheets on the website copies of the articles to optimize for display (though I'll probably use the same fonts in the print style sheet as I do in the PDF).
BP said:
(The strong serifs of Times worked great over the centuries - in print. For displays, especially lower than 300ppi ones, it really doesn't - hence all the work on sans serif fonts. It is also important to get the white space right when using such a font - and that really should be different between screen and print due to the way the eye perceives emitted vs. reflected light - much more so than with a sans serif typeface.)
Exactly. The needs of screen and print are very different, and there will likely not be a good choice for both-at-the-same-time. I grant that the majority of the Freelance Traveller readers probably don't print out the PDF issues, but the entire idea of going to PDF at all - and also specifically supporting both US and ISO paper sizes in the PDF - was to set Freelance Traveller apart by presenting it as an actual magazine, as though it were print (but without the costs to me of actually printing and distributing it). Given that, when I look at the PDF, I'm looking at it in terms of "How will this look on paper?". If I were looking at it with the screen in mind, I'd use different fonts entirely -- and I'd have done it in landscape orientation, since the incredibly vast majority of users have screens that are wider than tall (and that, of course, leads to the question of what aspect ratio to work to - 4:3, that older computers use, or 16:10 or 16:9 that more recent computers use).
I could go on and on about fonts, typography, et cetera - but it's very much off-topic for not only the thread, but the entire forum. E-mail or someplace like Random Static on CotI would be a better choice...