Dissapointed in the lack of Hype for the release ACTA:SF

MarkDawg

Mongoose
The rule set for a new Star Trek games drops in a few days and it's like no hype what so ever online about this new Star Trek game! Its maybe because the minis aren't yet out but they will be this month I really thought this game would have a big splash considering the source materiel and how popular SFB was. I was hoping to see more hype put out online to get people excited about this game. :(
 
MarkDawg, we've got a lot going on through the FB social networking. There's a huge number of people talking about the products compared to the number of friends. With just over 1000 friends (and thanks to those of you who hang out here who friended us!) we have well over 10% talking about the page. To compare, many successful businesses seem to have less than 5% active.

Part of the hype will have to be through fans going to other boards and game stores to share their feelings, I think. GA mers respect people they know. My saying it is a great game on BGG is meaningless. No person in marketing is going to write "This is a terrible game." They wiill listen to gamers they respect.
 
While I agree with you Jean. This is Star Trek this should be all over the net with coverage on you tube and gaming new sites. I do realize that having no minis to look at really hurts the rule book release of this product. I just would like to see more sites and hype about the game after all it's one of the most popular Sci-fi universes ever created. Well I wish you all the best.
 
Mongoose does seem to have a different marketing strategy to ADB, I have noticed. ADB gives people more detail about all aspects of the company's internal workings (I read SVC's My Day blog every day) and the development of new products. ADB's belief is that this will build buzz. Mongoose seems to prefer to keep things secret until there's a BIG splash when things come out.

On the ADB boards, at least, the board regulars are very aware that ACTA:SF is on the way, since most of the "work" of the BBS has been focused on getting the new miniatures line ready for release. The Mongoose boards, and other boards I frequent, much quieter.
 
Iron Domokun said:
On the ADB boards, at least, the board regulars are very aware that ACTA:SF is on the way, since most of the "work" of the BBS has been focused on getting the new miniatures line ready for release. The Mongoose boards, and other boards I frequent, much quieter.

Wait until the pictures of painted miniatures hit - less than 14 days away now :)
 
I've seen some pictures and they are drool-worthy. :-)

I, too, want it on YouTube, but I want it done well.

As for gaming sites, that is why ADB cultivates Ambassadors. An Ambassador is someone who frequents a particular gaming site, is knowledgeable about our games, is friendly and personable, and who is outgoing enough to start conversations about games to build buzz. Gamers listen to gamers, not marketing people. :D I'd love to have people talking about ACTA:SF on The Miniatures Page, on Board Game Geek, and anywhere else there is interest. But I think this will have to spread from a core of interested and great people -- from the core folks here and ADB's boards. I have faith that players are going to be so excited by this new game that they can't help talking about it.

I admit we've always walked lightly around true Star Trek sites. Remember the big discussions here about TNG, the movies, and the fact we couldn't do ships like that? Remember the resulting unhappiness and disappointment? I don't want a backlash against the game from some of the diehard ST fans who may not be as flexible in their thought patterns as you folks are.

Jean
 
I'm sure the minis will be gorgeous, I saw the computer models. What I'm really curious to read is the rules. And to play a few games to get a feel for the system.
 
Since the rules and models are coming out just before Christmas, expecting the marketing push then.

Matt will have something in practical wargamer (the big non-GW wargaming magazine in the uk) either an ad, review or article, I would lay money on it, as well as reviews on a number of internet sites.

If one of you guys don't start a thread on warseer I will, and as soon as pics of unpainted and painted miniatures start turning up it'll get the internet buzz going.

We'll also see a bunch of impulse buys when it hits LGSs, and when SFBers see a quick play conversion of the rules with lovely miniatures then it'll pull some of those who haven't dusted off their Captains edition in a while (like me, for instance) into getting some games on.
 
I've been trying to build hype in our local community... but with 4 wargaming stoers within a 40 minute drive of my house - no luck.

2 of the four refuse to even special order the rules.
The remining two will at least special order the rules and miniatures for us as individuals, but it's pay in advance and you can pick up the items whenever a new order is placed with that distributor (which is typically once a month).

and only one of the four will even talk to me about runnign a demo, and then it has to be a weeknight... preferably onewhen the "paying customers" arn't playing 40K, 'clix, or Magic: the Crack.


Arrrgh!

they better hope I never win the lottery jaclpot. I'll open the worlds largest wargames store and it'll carry everything but M:tG and 'clix!!!
 
scoutdad said:
I've been trying to build hype in our local community... but with 4 wargaming stoers within a 40 minute drive of my house - no luck.

2 of the four refuse to even special order the rules.
The remining two will at least special order the rules and miniatures for us as individuals, but it's pay in advance and you can pick up the items whenever a new order is placed with that distributor (which is typically once a month).

and only one of the four will even talk to me about runnign a demo, and then it has to be a weeknight... preferably onewhen the "paying customers" arn't playing 40K, 'clix, or Magic: the Crack.


Arrrgh!

they better hope I never win the lottery jaclpot. I'll open the worlds largest wargames store and it'll carry everything but M:tG and 'clix!!!

Same thing happened to me when I ordered FC War and Peace from my FLGS. It only took about a month for me to get it. :roll: . Some of these stores act like they don't want your money. I've learned my lesson and I pretty much order everything online now. :)
 
Scoutdad - You have to remember we are a niche in very limited market and it does cost shops to take in stock and they have to make a profit…. No profit = no shop = we become a smaller niche – The shopkeepers have to maximise their profits !!! (As do ADB and Mongoose)

MTG / Clixs / MA / FoF / FoW / FFG / GW / ADB / Mongoose / DP9 / WoTC / …. all have a place in the environment and some of these games lead younger players into other areas/genres/ worlds of war-gaming. (Yes – I play Clixs games sometimes!!! -) – Without FASA I would never have gotten into wargames (Others I know “blame” GW, WoTC, and a few other firms which have fallen to the wayside for our obsessions)

I would love to see more advertising myself of the new ACTA:SF – Exhibition Games, previews, big game shop launches, etc.
 
Thing is M:TG and Clix are both collectables, and combine the rush you get from gambling with the hoarding/collecting impulse present in a lot of people.

They're the Budweiser of wargaming. They're relatively cheap, require no preparation except purchase, and are perfect for casual use. They're an instant gaming hit, not particularly deep, but refresh you for a little while.

Whereas games like ACTA are like a fine red wine, deep and satisfying, and SFB is something produced by Trappist monks in a mountain top monastery and aged for 20 years before you can drink it, and then you have to use tiny crystal glasses.

Miniature games require more prep, more care and attention, and because there are so many miniature games out there and only so many make it then stores and players investing in a new one is a risk. If you can get some minis on the shelves, even if it is just the ships in TOS and the rulebook, then Star Trek is still popular enough people will pick up the minis to paint. And once you've gone to the trouble of painting the minis, then playing with them sort of follows.

However 1000 friends on facebooks bodes very well for sales of the initial rulebook run. I'm currently ebaying some stuff to give me funds to buy my fleets, and waiting for Matts big announcement in a couple of weeks.

An idea might be to send the rules and some sample ships to the Beasts of War guys, as a lot of people seem to be following that podcast.

And this reminds me, anyone want to buy some magic cards?
 
Oh, I understand the desire (no the need...) to be profitable. I know that most of the profit a game store makes comes from just two or three companies.
And I realize just how much of a niche market "we" are in what's already a niche market.

The last three game stores to open in our area have storefronts that are smaller than my 21 year old one-bedroom apartment.
One of them has two 4x4 tables and 16 shelving units (8 on each wall), plus a cash register. If it's not SJG or M;tG... he probably doesn't carry it.

One if about twice that big, but the owner is huge comic book collector (no... he doesn't collect huge comics, he has a huge collection!) and plays Flames of War and Confrontation. almost half the store is devoted to back issues of comics, half the shelves are Flames of War minis , terrain, and Battlefront Games paints. The rest if pretty evenly divided among WH40K, M:tG, and DND. He has six tables, but he has new rules for suing them: you can only play games that were bought in his store (I once saw him refuse to let an MTSU student particpate in a 40K tourney because all of his minis were purchased at a store in his home town in GA) adn table preference goes to those who pay the monthly "club fee" to be a part of his preferred customer base. If two guys are playing a game that aren't preferred customers and a couple of preferred customers come in to pay, the first two are told to put their game away and free up the table for the preferred guys.

The really big store is now on it's second owner. The original owners were gamers and would let anyone play any game anytime of the week. We used to play games there all the time. When they sold out (one joined the military and the other got married), the new owner changed things around a bit. Saturday and Sunday are CCG / 'cliky base games only. Monday is board games only. Tuesday is WH/WH40K only. Wednesday is DND only. Thursday is open gaming from 5:00 p.m. til 8:00 p.m. Friday is PRG only.
He will let us demo ACTA, but only on a Thursday might. We can't reserve a tabel. We have to show-up and hope ones avaialble... and since we can't gaurantee the table, he won;t let us advertise it in advance.
Why bother, then?

Now. The critical issue. There are 2 dozen SFB / Federation commander players within driving distance. We used to go the that store all the time, then the new owner took over. We all still play (in fact, not long ago there were 19 guys i my game room at the same time playing Federation Commander) the game and still buy everything, but now we order directly from ADB since he refuses to special order it for us.
I understand being profitable and stocking the big sellers, but with that kind of player base - I know we could increase the numbers if we only had a public venue in which to push the system. And I think ACTA: SF would be even better for that then SFB / FC is.
You get more models on the table... the games go faster... the game ends quicker... adn things blow up! A lot!!!
 
Yeah, 19 local players interested and playing the system means if I was a local games store owner, I'd be pushing that system, letting demos run and having some nice display pieces painted up. Small businesses can be risk averse but having 19 customers in a niche store willing to put money down isn't a risk, it's an invitation to milk their wallets with splash releases and impulse buys.
 
Ben2 said:
Yeah, 19 local players interested and playing the system means if I was a local games store owner, I'd be pushing that system, letting demos run and having some nice display pieces painted up. Small businesses can be risk averse but having 19 customers in a niche store willing to put money down isn't a risk, it's an invitation to milk their wallets with splash releases and impulse buys.

19 OLDER players. Most with established careers, families, and a reason to stay in the area.

and best of all, a bit more disposable income than the average teen-ager or starving college student.
 
Hello all, decided to join these boards after lurking here a while. Some of you may recognize me from other ADB-related websites I frequent. As an aside to this topic, been playing SFB off and on for 20+ years and I've been following development of ACTA:SFU and the 2500 line of minis with interest.

Back on topic: One thing you might do, Scoutdad, is have your 19 players collect invoices from a typical month's purchase of gaming supplies. I say typical because you don't want to skew results by over-purchasing to make a point. Then a few of you show the larger store owner this stack of invoices and mention 'in passing' how it represents income lost to his store since you can't order through him. That should hopefully be enough to get his attention.

Finlos
 
Let’s look at the storekeeper point of view – 19 potential players is a very small percentage of potential sales - Online stores will be able to buy in bulk, sell and make a reasonable profit - He can't compete !!! He has to focus on what he can make a buck on and support that market.

We need to encourage and support younger players by supporting their interests (even if they are different from our own) as they are the future of our hobby.

When I started playing back in the 80’s there was a whole group of us, we played games by FASA, TSR, GW, etc. but got very little support from the local clubs – eventually all of us fell by the wayside - I only got back into gaming due to an impulse buy in Glasgow in 1996.
 
Apep said:
Let’s look at the storekeeper point of view – 19 potential players is a very small percentage of potential sales

Not if these 19 are spending $50-$100 each every month on their hobby, which isn't a stretch for us ADB fans. :)
 
Unfortunately, the shoppkeeper in question has no desire, and I emphasize the "no"; to support the hobby or cater to clientel.
He is virtually adducted to a computer game... "Toon Town".
Unless forced to leave the computer screen, he is almost always online. I've been in the store when new customers have come in and asked questions about the shop and it's various product lines.
He will grudgingly look away from the monitor, answer the question with an it's over there - by the wall... and promptly return to the gaem. Only to mutter to himself after they leave, "Why can't they just give the kids the money and let them come in?"

All in all, a very disappointing place to shop, but one of the few places to get some of the things we like.
 
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