Our (small) RPG-related company,
Stellagama Publishing, intends to publish several products based on 2d6 sci-fi. We have already published three products for White Star, a sci-fi ruleset based on the Swords & Wizardry engine. We already have two products - short rule supplement related to mortal injury and techno-resurrection and a corporate-espionage adventure - in layout stages; the first (the adventure) should be ready in one or two weeks.
We are also working on two additional products which are much longer. One is a "Space Patrol" supplement related to interstellar law enforcement and the other is a full-blown original sci-fi setting.
None of the products contains any IP related to the Third Imperium. Most are setting-neutral.
The reasons we want to use TAS are:
1) Claim compatibility with the MGT 2e rules.
2) Have access to the market opened by TAS and by association and compatibility with the official, up-to-date Traveller rules.
What we need to be sure about (clearly stated in the legal document we sign):
1) That we have full control of our "core" IP. That is, that we retain ownership of the main IP of our products, especially the settings, and can use it as we see fit. We don't mind other people using pieces of our IP in their products or claiming compatibility with it. But we want to have ownership of the material itself, especially the setting. And that we could publish our products, even if it needs conversion to the older OGL rules (i.e. remove references to official Traveller), even in the case TAS gets shut down and/or the license is revoked.
2) That we can publish our own full-blown original setting without being restricted to the OTU.
3) That we can use crowdfunding for our products. This is due to the cost of art and potentially layout for bigger products; crowdfunding means being able to fund more art without having to pitch in significant sums which might not be fully returned.
4) That we can market my product through any avenue we wish, i.e. advertise it on our blog/site/G+/FB.
5) That we can offer PoD options for customers. This means a significant increase in sales as many customers desire a print copy.
6) That we can clearly display the Stellagama Publishing logo on the cover, next to the Mongoose or TAS logo.
Again, no Third Imperium IP content in any of our products. We just want to claim compatibility with your up-to-date rules (and hence support them as a 3PP).
Without having the above conditions satisfied, we will find it difficult from a business standpoint to publish material through TAS, and will possibly be forced to consider using the OGL in order to avoid infringing on Mongoose IP while retaining control of our products.
We will most likely publish our short products through TAS anyway, but bigger products would be more difficult for us to publish through the TAS as it stands.
50% royalties are completely OK for small products using stock art and in-house layout work, but once we add original art, the profit margins shrink considerably and price might have to go significantly up to compensate (and allow us to cover the art costs).