Right...
I'm gonna try and play complete Devils Advocate here in terms of quality between BF:EVO and its direct competitor AT:43. This is just an infantry comparison from images I could find.
That is how the two compare... Although admittedly using one of the poorer BF:EVO paint jobs in this set.
So if we try and look at one of the figures that is better painted...
Here we see a better BF:EVO paintjob and a poorer AT:43 model.
The styles both are using are similar at least. Base colours folowed by inks/washes. The Rackham figures are certainly neatly painted. But there is not much detail painted onto the figure. The percieved detail comes from the wash over the sculpted details. This is most obvious on the faces. The Rackham colour have also been very carefully selected to make the pre-paint process much easier.
The BF:EVO figures are trying for too much detail in the painting which is sadly lost when mass production starts.
Looking at them like this I would say that when at the better end of their respective quality spectrums, the main thing that seperates these production figures is the quality of the sculpt and basing, not completely the quality of the painting.
[EDIT] Fixed Typos...
[SECOND EDIT]Looking at the images a bit longer the other thing that struck me was that the AT:43 models are not highlighted. Only shaded, where as the BF:EVO figures have been drybrushed and given vague highlights in areas.
[THIRD EDIT] It also looks like the AT:43 figures are painted in parts and assembled afterwards. Althopugh that is pure speculation on my part as I have not seen any of these figures in the flesh. The way all the figures are holding their rifles is what makes me think this... clutched to the chest or held out in front of the body.
[FINAL EDIT] ... :roll: ... I would also like to stress that I am using images I can find for these comparison shots. There may well be better production models out there for each game system.